Galina Todd

Who is Galina Todd in her own words?

First of all, I’m a Woman… And I happen to represent the most populous generation of people in the world today - baby-boomers. We are the generation that has been fortunate to have lived without catastrophic global wars for more than sixty years. And we don’t just hate getting older, we hate becoming senile. Baby-boomers refuse to feel their aging. And it’s not unusual, that often we feel better than we look. But when I look at myself in a mirror, I want to see the person who lives inside my body: still a very strong young woman, full of hopes and desires. And I don’t want to let my appearance misrepresent me.

When did you first come up with the idea to create a company which sells professional skin care products via TV infomercials?

It all started back in the early 90’s, when I got lucky to be chosen the very first female anchor of the recently launched Russian ethnic TV in America. A few years later, while approaching the inevitable big "four zero" mark, I noticed that my skin started to deteriorate. Sometimes my close-up made me want to scream. I realized that something needed to be done. But my amateurish attempts to improve my skin appearance with some random treatments from pharmacies and department stores failed. And I turn my search for solution to prestigious Manhattan salons and SPAs. That was the best decision I’ve ever made, because it delivered the immediate visible results. Professional cosmetologists answered my cry for help and taught me how to take care of my skin in between visits. That’s when I realized that most of our skin problems do not always require medical attention and treatment. More often, they are common skin conditions, we’re all perfectly capable of putting under control with professional skin care. I also realized that millions of men and women, who can’t afford to go to salons (it’s still a pricey procedure!), or they just don’t have time for it, can do it at home (even if they’re not familiar with the idea of professional skin care)! So I’ve developed a special program "TV-Shop", entirely dedicated to various aspects of taking care of the skin with professional treatments. The program became very popular among TV viewers. And today tens of thousands of Moy Sekret By Galina skin & hair care line customers get the same quality results, without the necessity of visiting pricey salons and SPAs.
That’s how we came up with the two main ideas of our skin care philosophy: "Salon at Home" (the right selection of professional skin care treatments) and "I’m My Own Cosmetologist" (proper use of the selected products).

What do you consider your company’s most important accomplishment during 8 years in business?

Many people wonder how we manage to survive and be successful in arguably one of the most competitive consumer markets in the world today. So how we are able to compete with all these big names in skin care industry? The answer is simple: we do not compete with them, but work together as business partners. What we do specifically is we offer treatments formulated by the leading laboratories and manufacturers to anyone, who is serious about taking professional care of their skin. (These companies also develop products for the world’s most prestigious salons and SPAs). But we don’t stop there. Despite the fact that it’s extremely important what you put on your skin, what’s even more important is how you do it. Professional skin care requires regular and proper use of all the components. That’s why we provide all our products and systems with the detailed instructions on how to use it. And if you follow those instructions, you’ll be able to achieve phenomenal results.
We’ve been able to help our clients to get accustomed to the idea of regularly and properly doing simple skin care procedures in privacy of their own bathrooms. And based on the continuously growing number of our regular customers, we can tell that the idea of having "Salon at Home" found its fans even among the most demanding baby-boomers.
In other words, our biggest accomplishment is when our customers see the results from using our products. That’s our real success.

Who is your ultimate customer?

I would refrain myself from setting any certain age limits to describe a collective image of our customer. We carry such a wide variety of professional skin & hair treatments, that it’s not unusual when we provide the whole family with our products, including grandparents, Mom and Dad, as well as their children.
Our customers are men and women who aren’t yet ready for serious plastic surgery, or those who already have had one and want to prolong the effect from it. They are also the ones who take serious care of themselves and refuse to let younger and better looking counterparts to prevail in all aspects of life at their expense. And I can’t blame them. They just can not tolerate the idea that their experience and knowledge would be defeated by somebody’s youthful appearance and good looks. They are folks who understand that taking care of your skin should be your every day ritual (like brushing your teeth or having lunch). And they do not expect miracles. They just work hard every day to make these little miracles happen.

What’s the most important thing in running skin care business?

In my opinion, the most important thing is to be honest with your customers. Today’s consumer market is over flown with new names, new products and services. And most of the ads sound too good to be true and promise you miracle results: we will make you stronger and healthier, we will make you feel good and look great, we will solve all your problems, etc. But how many of the companies behind these ads do guarantee your money back, if you’re not satisfied with the results? Unfortunately, not too many. I, for example, only deal with those which have “Money back guarantee” policy. And that’s why we established the same policy for all Moy Sekret by Galina products. I strongly believe that if we do not deliver promised results, we should return customer’s money. Fortunately, the percentage of that kind of returns in our company is very low (which only proves that our products work). Otherwise, we would’ve been out of business a long time ago.

Can today’s men and women, irrespective of age, manage to survive without regularly taking care of their skin?

I think the answer is "Yes." But it really depends on how important to them their appearance is. How important to them the way they feel about themselves. There are certainly some people who are not seriously concerned with the way they look. And I’m not saying there’s anything wrong with it, I’m just not one of them. The way I look is crucial for the way I feel about myself. And I know that for many people, their confidence in life is directly linked to the confidence in their own appearance.

What is the main difference of Moy Sekret by Galina skin & hair care line from other distributors?

The selection of products, sold under Moy Sekret by Galina trademark is based on the following principles:

1. The basis of our line is professional skin & hair items (Salon & SPA formulas) with higher concentration of active ingredients. We do not offer some pseudo-revolutionary “miracle” treatments that usually quickly disappear after being heavily promoted in the media. Our products are well proven on professional skin care market for several years. (Salon specialists only use treatments that proved to be effective, otherwise they risk to lose their clients);
2. We work with laboratories and manufacturers in the United States, Spain, and France with irreproachable reputation of 20 to 50 years in skin care business;
3. One of our top priorities is to educate consumers on the importance of regular and proper use of professional skin care. All our products work great separately, but the majority of our customers prefer to save money and get the most efficient (salon quality) results by using our skin & hair systems. The components in the systems are specifically selected for maximum synergistic action, which delivers quick and steady improvements. With the purchase of any system our customers receive detailed instructions and bonus gifts;
4. We guarantee the highest quality of our products. Professional skin care is usually produced in limited quantities. That’s why our products are always fresh and we’re able to deliver them to customers without keeping them in stock for too long.

What would you say to the visitors of this website who have never tried Moy Sekret by Galina skin & hair care products before?

I would say: give it a try! And I hope you will join tens of thousands of our regular customers who keep using our products year after year. I don’t try to force anyone to accept my idea of proper skin care. What I try to accomplish is to have a wide variety of the best professional products on the market today and make it available to our customers. But I think my main goal is to change people’s attitude towards personal care. Because I truly believe that there’s a huge difference between putting some random cream on your skin from time to time, and taking care of your skin professionally and consistently. And trust me, it’s not that hard. When you learn what professionals do and how they do it, you’ll see that you can do it too. So, give it a try, I’m sure you will be AMAZED BY THE RESULTS! Good luck!